WJ- ETrade B2C E-commerce Marketing Reanalysis & Redesign

Redesigned a B2C e-commerce website search engine using data analysis and UX research to create a faster, user-friendly, and conversion-driven experience.

01 / Overview

In this project, I redesigned the layout of a B2C outdoor furniture cover e-commerce website and introduced a new product customization page to increase engagement and click-through rates. Through analysis of user behavior, I identified a significant drop-off from search to checkout, indicating difficulties in quickly locating relevant products and understanding their functionality.

As a UX designer, I collaborated closely with the PM team. I focused on improving the end-to-end browsing experience, enabling users to efficiently navigate the store while meeting their personal needs.

Context

Research & Data Analysis

Funnel Analysis Chart

show where consumers drop off in the search-to-purchase process

WJ-Etrade is a B2C platform for premium outdoor furniture covers. Since 2023, sales have declined and data showed high drop-off rates from search to checkout, suggesting difficulties in product discoverability and user engagement.

The e-commerce platform faced high bounce rates on the search page, frequent cart abandonment, and low engagement with featured products, indicating users struggled to find and interact with relevant items.

due to NDA, I CAN’T share the exact numbers